About
The studio — who we are, how we work, and what we believe good design is for.
This is the About root of your site.
It tells visitors who is behind the work. In a creative business, people buy people as much as they buy a portfolio — a credible studio description and a visible team help before the first call.
On its own page, this artifact renders with the i/n/i layout — an icon badge above the title, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with a one-sentence version of what the studio is and who it is for. The three sections below cover the studio, the team, and the process — keep all three and be direct in each.
Small enough to care about every project. Experienced enough to know when to push back.
This is the The Studio section of the About page.
It exists to describe the practice — size, structure, what you are good at, and what you are not. Prospective clients read this to decide whether you are the right fit before they get in touch.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your studio description — when it was founded, who owns it, how many people work there, and the kinds of projects you take on. Be honest about what you do not do. Generic creative agency copy ("we tell stories") builds no trust.
The designers, strategists, and writers who make the work.
This is the The People section of the About page.
It exists to introduce the team — not just the founders. In a studio, the quality of the work depends on who does it, and clients want to know who that is before they sign off a brief.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your team description — who leads projects, who does the craft work, and what each person brings. Upload team photos through Site Manager. Names and faces matter in a creative business.
Structured enough to be reliable. Open enough to surprise.
This is the How We Work section of the About page.
It exists to walk a prospective client through an engagement before they sign a scope — the stages, the touchpoints, and what you need from them at each step.
On its own page, this artifact renders with the i/n/i layout — an icon badge above the title, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with a sentence framing your process philosophy. Then update the three sub-items with the phases you actually run.
Understanding the brief, the audience, and the constraints before any design begins.
Multiple directions explored, one taken forward — with the client in the room for the decision.
Final files, handoff documentation, and a conversation about what happens next.