Branding
Identity systems — mark, type, colour, and the guidelines that hold them together across every touchpoint.
This is the Branding discipline of your studio.
It exists to tell visitors that you design identity systems — and to surface every project you have tagged as branding work below it.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your description of what branding means in your hands — whether you start from strategy or take a brief to execution, the deliverables you produce, and the kinds of client and scale you do this work best for. Be specific — "we build identity systems for early-stage technology companies" is more useful to a prospective client than "we are passionate about brands."
Projects
Selected work — each project structured from brief to final output so you can see the thinking, not just the result.
This is the Projects root of your site.
It collects every case study you want to show. Tag each project with the disciplines it uses in Site Manager — discipline pages then list mapped projects automatically. Each project below is a child; click into one to see the Brief, Process, and Output.
On its own page, this artifact renders with the i/n/m layout — an icon badge above the title, then this prose, then a grid of children with 16:9 images and captions. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose and the tagline with a sentence on how you select what makes it into your portfolio. Add or remove projects in Site Manager.
A complete visual identity for a fintech startup — from naming rationale to full brand guidelines.
A launch campaign for a new consumer product — three channels, one visual language, six weeks.