Brief

This is the Brief section of the Brand Campaign project.

It exists to frame the strategic challenge — why this brief was harder than it looked, and what the creative had to do to succeed.

On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.

Replace this prose with your campaign brief — the product, the audience, the budget constraint, and the single thing the campaign had to make people believe.