The Problem

This is the Problem sub-item of the Brief in the Brand Identity System project.

It exists to define the gap the project was closing — the thing that was wrong with the existing identity or the absence of one.

On its own page, this artifact renders with the t/0 layout — the title and tagline, then this prose, with no media and no children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.

Replace this prose with the problem statement — what was wrong, what the consequence of leaving it wrong would have been, and why the client decided to act now.