Directions
Three distinct visual territories explored in parallel before convergence.
This is the Directions process artefact in the Brand Identity System project.
It exists to show the range of thinking before convergence — the visual territories explored, and the reasoning behind which one was taken forward.
On its own page, this artifact renders with the m/0 layout — a full-bleed hero image with the title and this prose layered over it; no children render below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with one paragraph on the three directions and what each was trying to do. Replace the image with your real directions board. Tighten the tagline to one sentence on the strategic territory each direction claimed.