Process
Competitive audit, positioning workshops, mark exploration, and two rounds of refinement.
This is the Process section of the Brand Identity System project.
It exists to show the work behind the work — that the final mark came from thinking, not from taste alone.
On its own page, this artifact renders with the i/n/m layout — an icon badge above the title, then this prose, then a grid of children with 16:9 images and captions. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with two or three sentences on how you worked — the phases, the client touchpoints, and what you were trying to resolve at each stage. Then replace the two image sub-items with real process artefacts: a moodboard, a directions board, or a refinement comparison.
Three distinct visual territories explored in parallel before convergence.
The chosen direction pushed across twenty applications before the system was locked.