Output
A live marketing site — eight pages, one design system, and a 38% improvement in trial sign-up rate.
This is the Output section of the Product Website project.
It exists to close with the result — what launched, and whether it worked.
On its own page, this artifact renders with the i/1/t layout — an icon badge above the title, then this prose, with a single text-only child floated to the side. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with two or three sentences on what shipped. Then update the sub-item with the measurable outcome — conversion rate, time on site, or whatever metric the client used to define success.
Trial sign-up rate improved from 2.1% to 2.9% in the first 60 days after launch.
This is the Result sub-item in the Output of the Product Website project.
It exists to give a prospective client the number — the specific improvement that justified the investment.
On its own page, this artifact renders with the t/0 layout — the title and tagline, then this prose, with no media and no children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your real outcome number — and enough context (baseline, time frame, measurement method) that a sceptical reader trusts it.