Wireframes
Twelve page templates mapped to the conversion funnel before any visual decisions were made.
This is the Wireframes sub-item in the Process of the Product Website project.
It exists to show that structure came before aesthetics — and that the conversion logic was designed before colour, type, or imagery.
On its own page, this artifact renders with the m/0 layout — a full-bleed hero image with the title and this prose layered over it; no children render below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with one paragraph on your IA and wireframe approach. Replace the image with a screenshot of your real wireframe board or a sitemap diagram.