Projects
Selected work — each project structured from brief to final output so you can see the thinking, not just the result.
This is the Projects root of your site.
It collects every case study you want to show. Tag each project with the disciplines it uses in Site Manager — discipline pages then list mapped projects automatically. Each project below is a child; click into one to see the Brief, Process, and Output.
On its own page, this artifact renders with the i/n/m layout — an icon badge above the title, then this prose, then a grid of children with 16:9 images and captions. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose and the tagline with a sentence on how you select what makes it into your portfolio. Add or remove projects in Site Manager.
A complete visual identity for a fintech startup — from naming rationale to full brand guidelines.
This is the Brand Identity System sample project.
It demonstrates how a branding case study can be structured — Brief, Process, and Output — with each section using a different layout to keep the page visually varied.
On its own page, this artifact renders with the m/n/i layout — a 16:9 hero image at the top, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your own branding project, or delete this project from Site Manager. The three sections below are children — replace their content, images, and sub-items with your real work. Replace the hero image with the strongest single image from the project.
A new identity for a regulated fintech product entering a sceptical market.
Competitive audit, positioning workshops, mark exploration, and two rounds of refinement.
A complete identity system — mark, type, colour, photography direction, and brand guidelines.
A marketing site for a B2B SaaS product — built to explain a complex product to a sceptical buyer in under three minutes.
This is the Product Website sample project.
It demonstrates a digital design case study structured as Brief, Process, and Output — with layouts that emphasise the visual work.
On its own page, this artifact renders with the m/n/i layout — a 16:9 hero image at the top, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your own web project, or delete this project from Site Manager. Replace the hero image with a browser screenshot or device mockup of the finished site.
A site that converts a sceptical visitor into a product trial — without a sales call.
Information architecture, wireframes, visual design, and a two-week handoff sprint with the engineering team.
A live marketing site — eight pages, one design system, and a 38% improvement in trial sign-up rate.
A launch campaign for a new consumer product — three channels, one visual language, six weeks.
This is the Brand Campaign sample project.
It demonstrates a campaign design case study — brief to output — with layouts that keep the pace fast.
On its own page, this artifact renders with the m/n/i layout — a 16:9 hero image at the top, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your own campaign project, or delete this from Site Manager. Replace the hero image with the strongest single campaign asset.
Launch a new oat milk product in a saturated category — without a category-leader budget.
OOH, social, and in-store — a single visual language that held across all three.