Disciplines
The design fields we practise — branding, digital, print, and motion. Each links to the projects that came from it.
This is the Disciplines root of your site — the first section visitors see after the hero.
It tells visitors what kinds of design you make before they look at any project. Disciplines are linked to projects via mappings, so each discipline page below automatically lists every project you have tagged with it.
On its own page, this artifact renders with the i/n/i layout — an icon badge above the title, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose and the tagline with a sentence that frames how you think about your practice. The discipline cards below are children — replace or delete them in Site Manager.
Identity systems — mark, type, colour, and the guidelines that hold them together across every touchpoint.
This is the Branding discipline of your studio.
It exists to tell visitors that you design identity systems — and to surface every project you have tagged as branding work below it.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your description of what branding means in your hands — whether you start from strategy or take a brief to execution, the deliverables you produce, and the kinds of client and scale you do this work best for. Be specific — "we build identity systems for early-stage technology companies" is more useful to a prospective client than "we are passionate about brands."
Websites, products, and digital experiences — designed to work and built to ship.
This is the Digital Design discipline of your studio.
It exists to tell visitors that you design for screens — and to surface every project you have tagged as digital work below it.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your digital practice description — whether you lean toward UI, UX, or full product design; the deliverables you hand off (Figma files, design systems, coded prototypes); and whether you work with developers or own the build. Be clear about where your scope ends.
Editorial, packaging, and environmental graphics — designed for the physical world.
This is the Print and Packaging discipline of your studio.
It exists to tell visitors that your work extends beyond screens — and to surface every project you have tagged as print or packaging work below it.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your print practice — the formats you design for (publication, retail packaging, signage, wayfinding), the file specs and production processes you understand, and the press or print production partners you work with. Delete this discipline if you do not take print work.
Explainers, title sequences, and social video — storytelling that moves.
This is the Motion and Animation discipline of your studio.
It exists to tell visitors that you produce moving work — and to surface every project you have tagged as motion design below it.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your motion practice — the formats you produce (explainer video, social content, broadcast titles, UI micro-animation), the tools you use (After Effects, Cinema 4D, Rive), and whether you script, direct, and produce in-house or collaborate with a production partner. Delete this discipline if you do not take motion work.