Brand Campaign
A launch campaign for a new consumer product — three channels, one visual language, six weeks.
This is the Brand Campaign sample project.
It demonstrates a campaign design case study — brief to output — with layouts that keep the pace fast.
On its own page, this artifact renders with the m/n/i layout — a 16:9 hero image at the top, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your own campaign project, or delete this from Site Manager. Replace the hero image with the strongest single campaign asset.
Launch a new oat milk product in a saturated category — without a category-leader budget.
This is the Brief section of the Brand Campaign project.
It exists to frame the strategic challenge — why this brief was harder than it looked, and what the creative had to do to succeed.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with your campaign brief — the product, the audience, the budget constraint, and the single thing the campaign had to make people believe.
OOH, social, and in-store — a single visual language that held across all three.
This is the Output section of the Brand Campaign project.
It exists to show the campaign in its executed form — the channels, the assets, and what made the visual system work across all of them.
On its own page, this artifact renders with the i/0 layout — an icon badge above the title, then this prose, with no children rendered below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose with the specific assets delivered — poster sizes, social formats, in-store applications. Include a sentence on what held the visual system together across channels.
Disciplines
The design fields we practise — branding, digital, print, and motion. Each links to the projects that came from it.
This is the Disciplines root of your site — the first section visitors see after the hero.
It tells visitors what kinds of design you make before they look at any project. Disciplines are linked to projects via mappings, so each discipline page below automatically lists every project you have tagged with it.
On its own page, this artifact renders with the i/n/i layout — an icon badge above the title, then this prose, then a grid of icon-badged children below. Adding or removing an icon, an image, or children on this artifact (or on its siblings) changes which layout the system picks.
Replace this prose and the tagline with a sentence that frames how you think about your practice. The discipline cards below are children — replace or delete them in Site Manager.
Identity systems — mark, type, colour, and the guidelines that hold them together across every touchpoint.
Websites, products, and digital experiences — designed to work and built to ship.